Static Ads - Juicefast
This project is one of three campaigns I worked on for Juicefast. This one is focused on promoting their healthy sparkling kombucha drink using viral ad formats.
Client
Juicefast
Industry
Food
Year
2025
The approach
As the 5 briefs from the client suggested, we are using viral ad formats like Benefits Callout, Reasons Why, Testimonial, Us vs. Them and Press Screenshot. For these I used clear layouts with structured visual hierarchy and focus on key elements. Since the client wanted no CTAs, I put different parts of the text in focus to make the ads engaging.
Responsive Ads
The clients wanted to use the ads in vertical format, which I adjusted accordingly, keeping in mind the safe zones and free space for the stories URL element. Some of the photos needed adjustment with AI generative tools to fit the size. Both formats were also adapted for one more language – Croatian.
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