Static Ads - Ms. Lam School
This project focused on enhancing the reach and impact of Ms. Lam School’s Mandarin learning campaign on Meta and Google, creating visually engaging ads to attract and engage prospective students.
Client
Ms. Lam
Industry
Education
Year
2024
The challenge
The challenge of this project was to create ad creatives that effectively captured the attention of a diverse audience while conveying the unique value of Ms. Lam School’s Mandarin learning program. With the goal of standing out in a competitive market, the campaign required a balance of compelling visuals and clear messaging to engage potential students and drive conversions across both Meta and Google platforms.
The approach
Our approach centered around creating a strong visual hierarchy, using bold, eye-catching colors to grab attention while maintaining clarity. We carefully designed a harmonious layout that guided the viewer’s eye to the most important information, ensuring the key messages were easily digestible. This strategic use of design elements helped convey the value of Ms. Lam School’s Mandarin program in a visually appealing and effective way across both Meta and Google platforms.
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